Bangkok’s grilling scene is set for a revolution
coming her way.
World's leading barbecue manufacturer Weber puts extra sizzle in the grilling scene in Thailand with the launch of its new store and training center in Bangkok
Weber, the world’s premier brand of barbecue grills, led by (photo from left) Nicolas Pang, Peerada Pintusophon, Brad McElroy, Brian Hendricks, Steven Lim, Anthony Allarey and Desmond Tan is set to revolutionize the way people grill their food in Thailand with the official launch of the new “Weber Store and Training Center” in Bangkok at Sukhumvit Soi 39.
Through this initiative Weber is offering barbecue enthusiasts a unique opportunity to learn new techniques and to improve their grilling skills. No longer will it be “throw the chicken wings on the barbie.”
The new Training Center will provide regular ‘Interactive Hands-On’ cooking sessions that will demonstrate the participants on how to get the best results from a barbecue grill. Follow the Weber Asia Facebook page to get updated on the Interactive Hands-on session. Through this initiative Weber aims to provide a perfect platform for barbecue enthusiasts keen to master the art of grilling right and impart the confidence that with Weber by their side, they can grill anything.
With the launch, Thailand joins a host of other countries in Asia that have embraced the art of grilling. The training promises the best grilling experience available at a retail space.
Weber believes in setting trends through product innovations that meet its customers’ needs. The company is already recognized internationally for its invention of the covered grill concept.
At the new Weber Store, Weber will showcase a comprehensive range of high-quality, yet simple to use barbecue grills and accessories.
“Weber aims to create succulent moments that draw family and friends closer together through great food, grilling fun and unforgettable memories,” said Steven Lim, Vice-President and Managing Director for North and Southeast Asia of Weber-Stephen.
“In many countries, Weber is generic for grilling. We are proud to be selected in Thailand to work with Weber, the recognised global market leader. Outstanding product and backup" Brad McElroy, Managing Director – The Barbecue Store, Weber Authorized Dealer in Thailand said.
Chef Nicholas Pang, Weber’s Brand and Training Manager-North and South East Asia, has specially curated an exclusive menu that features a wide choice of appetizers, main courses, desserts and side dishes suitable for a variety of occasions.This inclusive approach of easy buy, easy learn and easy cook by Weber will turn anyone into a “Grill Master” in no time!
No one takes grilling more seriously than Weber
This philosophy reflects the quality that accompanies every product and support Weber provides its customers. With a wide range of products including charcoal and gas grills, you can grill anytime, anywhere.
Weber has a grill solution for everyone; portable grills for those who enjoy the outdoors, compact grills for those who enjoy a more intimate setting at home, and larger grills for those big family gatherings. Weber also offers an assortment of accessories to suit the needs of the grillers.
A variety of cooking styles like roasting, smoking, frying, poaching and even baking can be explored with the Weber range. What sets the brand apart is its commitment to customer service. From the moment a customer purchases their first Weber grill, the brand promises assistance and support every step of the way.
