
BHMA Appoints Industry Expert
New Chief Development Officer has proven track record in the hospitality industry having held senior management positions across Asia Pacific, UAE, Africa and Europe.
Bangkok, March 11, 2019 – BHMA Hotels and Resorts, an international hotel management company wholly owned by the ASX listed Flight Centre Travel Group (FCTG), is pleased to announce the arrival of Jens Reichert as the company’s first Chief Development Officer. An industry veteran with more than 30 years service, Jens brings the necessary managerial skills to drive the substantial growth BHMA is currently enjoying.
As the company’s Chief Development Officer, Jens will be tasked with setting up a focused business development team with the ultimate goal of growing the company’s portfolio according to BHMA’s global expansion plans. BHMA’s trinity of brands – X2, X2 Vibe and Away Resorts – have become household names across the Asia-Pacific region thanks to scalable and sustained growth in tourism markets from Thailand to Australia, but the company continues to seek out new markets.
“We are pleased to welcome Jens to the BHMA family and I am sure his expertise will help maintain our momentum across the markets where we currently operate and in new markets internationally. An experienced deal closer, Jens brings a wealth of experience having worked in the luxury hospitality where he established an international network with design houses, developers and consultants. As we continue to bring new properties online, Jens and his team will ensure that our property channel continues to grow,” said Peter Lucas, CEO, BHMA Hotels and Resorts.
Having spent the last decade focusing on hotel development domestic and internationally Jens is fully up to speed on the fast-paced hospitality industry. Over the past few years, Jens has been instrumental in signing more than 50 hotel contracts and possesses extensive knowledge of contract negotiations in various jurisdictions. A solution-orientated executive, Jens track record at the forefront of business will be of great importance to BHMA’s global expansion goals.
“I am thrilled to be joining BHMA Hotels and Resorts and I look forward to working in a dynamic environment where my skills can contribute to the company’s expansion plans. I have kept an eye on the developments of BHMA’s distinct and aspirational brands X2, X2 Vibe and Away Resorts. I’m passionate about giving my utmost for the success and enjoyment of our guests, hotel owners and partners,” said Jens Reichert, Chief Development Officer, BHMA Hotels and Resorts.
Jens will commence work on 11th March 2019 with a multi-cultural business development team.

Mr. Jens O. Reichert, Chief Development Officer, BHMA Hotels and Resorts.
About BHMA
BHMA is an international hotel management company wholly owned by the ASX listed Flight Centre Travel Group (FCTG). FCTG is one of the world’s largest and progressive travel companies, incorporating diverse worldwide distribution, in destination travel experiences such as transport and touring as well as hotel management solutions. BHMA is a part of FCTG’s Global Hotel Network providing management for hotels, resorts, villas, serviced apartments and branded residences. BHMA also delivers owner services all the way from the very early sourcing & planning stages of a development, through technical services during build, to pre-opening services and finally professional ongoing hotel management. Visit www.BHMAhotels.com for more information.
OPERATING PROPERTIES
X2 Cross To
X2 Kui Buri Resort
X2 Koh Samui – A Spa Retreat
X2 River Kwai Resort
X2 Khao Lak Anda Mani Resort
X2 Chiang Mai Riverside Resort
X2 Hua Hin Le Bayburi Pranburi Villa
X2 Chiang Mai North Gate Villa
X2 Chiang Mai South Gate Villa
X2 Chiang Mai Nimman Villa
X2 Sydney Apartment
BYD Lofts by X2 (NEW)
X2 Vibe
X2 Vibe Buriram Hotel
X2 Vibe Chiang Mai Decem Hotel
X2 Vibe Bangkok Sukhumvit Hotel
X2 Vibe Pattaya Seaphere Residence
X2 Vibe Viet Tri Hotel (NEW)
X2 Vibe Phuket Patong (NEW)
Away
Away Koh Kood Resort
Away Chiang Mai Phucome Villa
Away Chiang Mai Thapae Resort
Away Kanchanaburi Dheva Mantra Resort & Spa
Away Pranburi Beach Resort (NEW)
Away Bali Legian Camakila (NEW)
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