16 SEPT 2014 - ABF EXPRESS: Brand strategy, product build and service enhancement – What does it take to upgrade your brand from “good” to “great”?

  • Tuesday, September 16, 2014
  • 07:45 - 09:00
  • Servcorp Park Ventures


  • Open to any employee of an AustCham member company. To register for website access please go to the 'member info' tab on the AustCham home page and select 'apply for website access'. Pre-book AND pre-pay for a streamlined Sundowners entry.

    Members may register guests at the non-member price.
  • For those who are not members of the chamber and not employed by an AustCham member company.

    You may register additional guests.
  • While our strong preference is that each employee of an AustCham member company create their own log-in to book for events, we recognise there are events such Sundowners where one company may wish to place a single booking for multiple employees. Contact us for the code to unlock this booking option.

ABF EXPRESS: Brand strategy, product build and service enhancement – What does it take to upgrade your brand from “good” to “great”?


AustCham Thailand is pleased to invite members to the second ABF Express breakfast meeting on Tuesday 16 September. Building on the success of the Australian Business Forum (ABF) Luncheons, the ABF Express will unlock invaluable information for members and further develop a sophisticated network of in-market contacts for Australian-related businesses.

Our guest speaker for our second ABF Express is Keith Yates, Chairman and CEO of YATES+partners. Speaking from his thirty years of extraordinary involvement in service and product development for aviation, Keith will give a unique insight into the competitive strength and yield improvement possible through building superior guest experiences.  As an example, Keith will draw on YATES+partners’ work with Garuda Indonesia, winners of the World’s Best Airline Cabin Crew award in 2014, and reveal what it took to take Garuda from “good” to “great”. 

Event details
Tuesday 16 September
7:45 – 9:00 
Cost: 300 THB for AustCham members, 500 THB for non-members 

Servcorp Park Ventures Ecoplex

AustCham wishes to thank the event sponsors for their support.
Venue Sponsor: Servcorp Co., Ltd.

Servcorp Co., Ltd.

Servcorp offers the world's finest serviced and virtual office solutions and is unlike traditional serviced office suppliers. Servcorp's office and IT solutions enables companies of any size to operate with the corporate presence, IT, infrastructure and support of a multi-national organisation, without the associated overheads normally required to do so.

Servcorp operates a global network in prime CBD locations throughout Southeast Asia, China, Australia, New Zealand, Japan, India, Europe, UK, USA and the Middle East including the three prestigious locations in Bangkok.

Servcorp offers clients the ability to operate with ultimate flexibility; no long term commitments, lease terms at the best CBD locations in the world starting from just one month.