2 SEP - AustCham Thailand Member Briefing: Online Marketing: Strategy, Storytelling and Tech - 2021 Essentials

  • Wednesday, September 02, 2020
  • 17:00 - 18:00
  • The Westin Grande Sukhumvit Bangkok


  • This type of booking can be made by only one employee of AustCham Member. If you want to register more guests from same company please select "Multiple registrations from the same member company"
  • While our strong preference is that each employee of an AustCham member company create their own log-in to book for events, we recognise there are events such Sundowners where one company may wish to place a single booking for multiple employees. Contact us for the code to unlock this booking option.

The Australian-Thai Chamber of Commerce (AustCham) invites members to join us for a Member Briefing on “Online Marketing: Strategy, Storytelling and Tech - 2021 Essentials”.

One of the key lessons learned from 2020 is the vital importance to businesses of having a strong online presence, especially when customers are not able to visit you.

Therefore, we're delighted to have three representatives of Lexicon with us to discuss the contemporary essentials of marketing in the fields of strategy, storytelling and technology.


  • David Norcross, Lexicon MD will discuss the importance of having a strong brand voice and drawing from audience persona insights while creating Big Ideas and regular campaigns in order to stand out from the crowd.
  • Maxime Schmitt, Lexicon Tech Lab Director, will look at trends in marketing tech, especially the latest in websites and apps.
  • Justin St-Denis, Senior Storyteller at Lexicon, will explain why you're getting your marketing messaging all wrong by focusing on the wrong hero; and show you a roadmap to engage with clients through your brand story.

Event Details:

Date: Wednesday 2nd September 2020

Time: 17.00 - 18.00 hrs.

Cost: Free of charge for AustCham Members

Venue: The Westin Grande Sukhumvit Bangkok

Event policy:

  • Due to COVID-19 restrictions and limited event space, registrations in advance are required and we will not accept walk-ins at this event.

AustCham would like to thank our sponsors for this month

The Westin Grande Sukhumvit, Bangkok

The Westin Grande Sukhumvit, Bangkok is a 5-Star contemporary retreat in the heart of fashionable Sukhumvit. The hotel boasts convenient access to Asok BTS skytrain station and is close to Sukhumvit MRT subway station and Queen Sirikit National Convention Center. The Westin offers 362 oversized deluxe guestrooms and suites all featuring contemporary style and Westin brand comforts such as the renowned Westin Heavenly Bed®.

The unique and uncompromising Westin meeting experience features a sensory meeting set up and dedicated Westin One Call® associates on call to provide customised solutions. With fourteen flexible function rooms for 8 to 600 persons, including a dedicated floor for breakout rooms, your meeting options are endless. The hotel also offers outside catering and two restaurants and bar showcasing Japanese and international cuisines prepared by our celebrated world class chefs.


Lexicon Business Communications

Lexicon is a Bangkok-based Digital PR and Brand Storytelling agency specializing in connecting firms in Thailand with the right audience. We fit in wherever there’s a gap in your company. From outsourcing your whole digital marketing operation to assisting with your branding, audience research, content writing, graphic design, multimedia creation, and social media marketing.